When Game Meets Tech: GAME FOR PEACE to Join Hands with Tesla in Cross-industry Collaboration

When Game Meets Tech: GAME FOR PEACE to Join Hands with Tesla in Cross-industry Collaboration

Jul 2020

Figure 1: An aerial view of the Airdrop Crate at the Tesla Gigafactory

Recently, GAME FOR PEACE is holding a cross-industry collaboration event with Maserati, the Italian luxury vehicle manufacturer, which includes a series of in-depth cooperation. Not only are the two using the influence they hold in their fields to jointly promote each other's brands, but they are providing exclusive custom-made vehicles for the players to speed around in. By breaking the boundary between industries, the popular mobile game and the luxury car manufacturer will widen their customer bases and create a win-win situation.

Figure 2: GAME FOR PEACE x TESLA cross-industry collaboration

At the Tencent Games Annual Conference 2020, GAME FOR PEACE announced its new brand positioning strategy: A Battle Royale for global players. As part of its rebranding strategy, GAME FOR PEACE continues to provide an enriched and diverse battle royale gaming experience to its players. Outside the game, GAME FOR PEACE continues to explore pop culture for more possibilities concerning Battle Royale gameplay and to create diversified collaborations with different brands. As a result, in July 2020, GAME FOR PEACE partnered with the most dynamic global tech brand, Tesla, and invites global players to prepare for the coolest adventure of this summer.

Figure 3: GAME FOR PEACE Brand Refresh

Founded in 2003 in Silicon Valley, USA, Tesla is dedicated to transforming human mobility and energy consumption through continuous innovation. The company's high-performance, zero-emission NEVs invite more people "to accelerate the world's transition to sustainable energy" and to work together to reduce global dependence on non-renewable energy sources, ultimately reaching a zero-emission transportation system.

Figure 4: Tesla New Energy Vehicles (NEVs)

Since entering the Chinese market in 2013, Tesla's futuristic Model 3, Model X, and Model S vehicles enjoy a growing popularity among Chinese consumers who demand an emission-free, high-performance driving experience. Autopilot (Automatic Drive-Assist System) enables every driver to experience the amazing changes that artificial intelligence can bring to the way people travel. Tesla utilizes OTA (Over-the-Air) to constantly add new features or improve vehicle performance. All of this can be done by simply sitting in the car, and each Tesla will become more desirable over time.

Figure 5: GAME FOR PEACE 717 Airdrop Fest

GAME FOR PEACE 717 Airdrop Fest has kicked off! The popular Battle Royale game and the innovative tech company Tesla join hands to launch a series of online and offline activities and events. Players, Tesla owners, tech trendsetters, and general users can all engage in this "Electrified Adventure." The collaboration between GAME FOR PEACE and Tesla has once again revolutionized cross-industry collaboration and breathed new possibilities into brand partnership! The collaboration contents will be released soon, and surprises await you both in and outside the game. On July 24th, Tesla will launch into the world of GAME FOR PEACE, stay tuned!

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  • Weibo Official Account

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GAME FOR PEACE is developed by Tencent Lightspeed & Quantum Studios; it features next-generation graphics and the ultimate audio-visual experience powered by Unreal Engine 4. Crafted and developed by a team of 300, the game has massive realistic maps where 100 players can compete freely with real ballistics and an authentic weapon experience. Friends can team up and use voice chat to achieve victory. Lightspeed & Quantum Studios is committed to creating a world of adventure and competition for global players, and GAME FOR PEACE will deliver more diversified competitive experiences in the future.

About Tencent Games

Founded in 2003, Tencent Games is the largest online gaming community in China and the digital entertainment platform with the largest number of users globally. Tencent Games connects over 800 million users worldwide, and hundreds of millions of global users enjoy Tencent Games products daily. In 2019, the company rebranded with a new slogan, but retains its original intention to bring joy to players around the world while also exploring the broader value of gaming.
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