PUBG MOBILE ANNIVERSARY EVENT FEATURES NEW SONG BY ALAN WALKER AND THE $2.5 MILLION PUBG MOBILE CLUB OPEN (PMCO) ESPORTS ANNOUNCEMENT FOR 2019
Alan Walker Launched New Single “On My Way” in Cooperation with PUBG MOBILE – PUBG MOBILE Presenting the World's Biggest Esports Tournament for Mobile Gaming
LOS ANGELES – March 22, 2019 – Tencent Games and PUBG Corporation announced today the company is further celebrating the one-year anniversary of PUBG MOBILE by partnering with world-famous artist Alan Walker, and announcing the 2019 PUBG MOBILE Club Open (PMCO) series for 2019. The company is also partnering with Sony Music Entertainment and Liquid State as part of Walker's new single "On My Way," which was performed by Alan Walker for the first time on March 20th in New York City during the PUBG MOBILE anniversary party. The song is now available on various streaming and video services and is featured as an exciting theme song within PUBG MOBILE.
To celebrate the song, PUBG MOBILE players can also utilize an Alan Walker-themed outfit that resembles his iconic mask and hoodie during special first-anniversary gameplay. Moreover, players can hear "On My Way" when in the PUBG MOBILE lobby or while driving a car in-game. During the launch event, Alan Walker also played very competitive PUBG MOBILE games with gaming influencers Liza Peachy, Faze Adapt, and Scotty Sire.
“I think we share the same values,” said Walker. “Early on, I wanted to create something that was unique. To symbolize and create unity. When people put on a mask and hoodie like me, they will become a Walker. With PUBG MOBILE, when I start the game or put on a level-three helmet, I can be my own hero. And this is another kind of amazing unity.”
The PMCO 2019 slate was also announced during the first-anniversary party. It will target semi-pro and pro teams from around the world. Also, VIVO will be the Title Sponsor and the Official Smartphone of the PMCO 2019. It will feature a Spring and Fall split, with the Spring events covering 10 regions including Southeast Asia, India, Middle East, North America, South America, Korean, Japan, and China. There are already 35,000 teams recruited for the Spring Season. Online qualifications begin on March 22nd and end March 30th, with the finals held in Berlin in July as teams compete for glory.
“We're setting 2019 up to be the year of PUBG MOBLE,” said Vincent Wang, General Manager of Global Publishing Department, Tencent Games. “Our first-year anniversary party was an amazing event that brought together the influencers, and musical talents of EDM superstar Alan Walker. We also announced our ambitious and exciting Esports plan for the year, which will involve tens of thousands of teams and an astonishing $2.5 million in prize funds. It's a big step in our development of an Esports ecosystem for PUBG MOBILE which will lead the world in popularizing mobile game tournaments.”
For more information about Alan Walker's new song and the PMCO announcement, visit PUBG MOBILE's official YouTube channel: https://www.youtube.com/channel/UCKuBf7CRNf4OYoDyTtAL5fg. PUBG MOBILE is now the globally-leading mobile game for monthly active users and has more than 200 million downloads.
About PUBG MOBILE
PUBG MOBILE is based on PlayerUnknown's Battlegrounds, the original PC and Xbox One phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote 8x8 km island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. For more information, please visit the official PUBG MOBILE accounts on Facebook, Twitter and YouTube.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Bazmark Records, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture, and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
About Liquid State
Liquid State, founded by Sony Music and Tencent Music Entertainment, is the new home for electronic artists from the Asia region and internationally. The label focuses on developing and showcasing the abundant existing local talent across the continent, while providing unrivalled support for international artists. Since its inception in 2018, the label has released original music from Alan Walker, BOBBY (iKon), CORSAK, Dynoro, K-391, Oliver Heldens, Lay Zhang, and VaVa, among many more.